Our Core Values

Recently, it was reaffirmed to me how crucial it is for our company to have our core values clearly defined. These values serve as our daily guideposts, ensuring alignment in everything we do. They shape how we operate and help our clients, trade partners, and colleagues understand our approach and why we do things the way we do. For prospective clients, our aim is to share our core values to build confidence in our company and trust based on shared principles. Below are the eight guiding tenets that define our true north.

Joyful Design
We create interiors that inspire joy and enhance daily life, ensuring every space feels uplifting and meaningful for each individual, family, or organization.

Creativity & Craftsmanship
Passionate about contemporary craft, custom art, and bespoke furnishings, we design unique, enduring spaces that seamlessly blend creativity with expert craftsmanship.

Client-Centered Service
Every project is a true collaboration. Whether providing full-service design or hourly consultations, we tailor our approach to align with each client’s vision and goals.

Sustainability & Innovation
With an MBA in sustainability and a Green Business Certification in process, we integrate these practices into our process and finished product, crafting interiors that are as beautiful as they are socially and environmentally responsible.

Expertise & Excellence
With over 20 years of industry experience, our licensed and certified team delivers high-quality design with meticulous attention to detail and a commitment to excellence.

Integrity & Trust
Honesty, transparency, and reliability guide our process, ensuring clients feel supported and confident throughout their design journey.

Teamwork & Collaboration
We believe in the power of collaboration, assembling expert teams tailored to each project. By working closely with clients, artisans, and industry professionals, we bring visions to life with exceptional results.

Respect & Reputation
We uphold the highest standards of professionalism, treating every person with respect. Our dedication to ethical practices, quality work, and strong relationships earned our trusted reputation.

It Matters.

When embarking on a design project—whether it’s a remodel or a new home build—the planning and details can quickly become overwhelming. There are many treacherous unknowns, especially if you’re going it alone. This is where engaging the right professionals becomes invaluable—saving time and money, preserving your sanity, and preventing mistakes that could cost you for years.

A seasoned design professional should have an extensive network of skilled experts, including general contractors, suppliers, and specialized tradespeople. This network protects you from the uncertainty of relying on unknown journeymen who might not show up, perform the work correctly, or even complete the project at all. A cohesive team that works well together is one of the most critical components of a successful project.

Here are a few examples I’ve observed in the field where I live and work:

I have a notoriously frugal friend. Despite well-meaning advice, he insisted on handling his bathroom remodel himself. The result was a design with bland colors, uninspired textures, lighting, and surface selections that neither reflected his style nor complemented the rest of his home. Since he uses this room daily, it ended up being a poor investment of time and money. Needless to say, he isn’t planning on redoing it anytime soon and is stuck with this mediocrity.

Last fall, I met with prospective clients who wanted to serve as their own general contractors and personally assemble a team of subcontractors for an extensive gut remodel of an older home in a new town. Complicating matters, they were still working full-time jobs that required cross-country travel. Six months later, they still hadn’t secured the necessary permits from the county. With a mortgage and a rental property in a high-cost lakeside community in Tahoe, they remain stuck in a holding pattern.

Consider this: while we’re constantly bombarded with interior design media, the truth is—you can DIY many things, like cutting your own hair, fixing your own car, or even butchering your own Thanksgiving turkey. But why would you? Invest your time, skills, and resources in what you do best, and leave the rest to true professionals.

In short, hire a professional. I’m here to help.